This all started when I was on a trip to Coorg with my friends. In a café named Kimberly, the four of us rolled out a random question:
“If not the corporate life, then what?”
In that moment, I knew what I wanted: my own company.
But then came the follow-up: “If you were the leader, what would be your company’s motto and ethos?”
Quite a serious question for a chill trip, right? But I’m glad it came across. And without blinking, I said: “Build a company for people, by people.”
Cut to real life—I came back from that trip and dove right back into the agency world. Yet again, I was writing content, managing accounts, looking after sales, and occasionally even playing therapist (if you’ve worked agency‑side, you know). I was the team’s 7th–12th person, and it started feeling wrong.
I wasn’t just writing—I was running the show, minus the credit.
And at some point, I didn’t want to just create content anymore—I wanted to create something of my own.
Also, in absolute fairness, I come from a Marwadi family where business is the only survival skill parents talk about. So I had to jump in at the first chance I got.
No grand plan. No VC backing. Just a girl who thought,
“let’s do it.”
Let’s use all the creativity I picked up along the way and mix it with my
birthright Marwadi selling skills. A little bit of art, a little bit of jugaad, and a whole lot of figuring-it-out-as-we-go.